Zurich was a client of Optum Health. During my time on the internal creative team called "Carrot" Optum was in the middle of major restructuring and hadn't yet started rebranding efforts. Zurich was not impressed with the materials Optum was providing their employees, saying they looked "dated".
I was tasked with creating a fresh new brand specifically for Zurich employees. I came up with a new color pallet, and added my own illustrations to the images in order for them to feel custom to the brand.
The results were a very happy client, and better employee engagement rates.
CD: Kurt Klenzman
AD/Design: Laura Potter
