Optum was going through a major restructuring and had not yet completed the new Optum Health look and feel. Target was unimpressed with the materials that were given to their employees and asked for something different. They didn't want the materials to "look like Target" but they wanted them to "feel like Target" in order for employees to trust they were giving health information to a different company. Target loved the new design and it's easy to navigate tab system. According to the numbers, the employees did too.
+ 50% improvement in capture rate over book of business
+ Drove a profound spike in program enrollments
+ Work entered into OptumHealth Case Study to help win new accounts
CD: Kurt Klenzman
Design: Laura Potter
Copywriting: Max Bayram
