CD: Paul Ferguson
Art Direction: Laura Potter
Game Concept & Direction: Laura Potter
Writing: Janet Taler
Red Wing for Business, the new, improved version of its B2B direct sales program was to officially launch at a key industry tradeshow, and needed a way to make a big splash.
They had an ambitious goal of generating 1,500 leads within a few months
It needed to stand out amid the chaos of a tradeshow floor – I wanted something physical and imposing, but interactive and fun.
To introduce the idea of a new type of safety footwear program, we created a 90” touchscreen experience that led visitors through the high points of the purpose-built Red Wing boot collection.
Then, to dramatize the idea of reducing paperwork, we created an 8’ tall vortex full of swirling invoices, surrounded by iPads with custom-built games highlighting the key benefits of the RWfB program.
What were the results?
Record number of qualified leads – 4X previous year’s leads, in only a few months time.
