Wunderman Minneapolis 2015 Sigi Award entry
Pinterest users are wise to ad placements and they aren’t shy about voicing their disdain. Fearing possible death by a DIY glittered beating stick I decided no matter what, I would make something that felt so natural it would be accepted and appreciated by the savviest Pinner, the college student.
Posts were in the quadrupal digit range. That meant 300 times the engagement over their standard pin content and a very happy client.
CD: Dan Bensman
Art Direction: Laura Potter
Copywriting: Andrew Bowsher
